In Real Life: #BeStrong
카페, 길거리 등에서 차별적인 언행이 쏟아집니다. 종교, 체형, 성적취향이 다르다고 말이죠. 또는 그저 싫어하기에 이유를 만들어내기도 합니다. 지나가는 사람들이 이를 저지하지만 온라인에서는 아무도 저지하지 않습니다. 현실에서 용납되지 않는 혐오 발언들이 온라인에서는 너무나 평범하게 내뱉어지고 있습니다. 이를 비판하기 위해 사회 운동가인 모니카 르윈스키와 뉴욕 시에 의해 만들어진 광고였습니다.
Advertising Agency:BBDO, New York, USA
Chief Creative Officer:David Lubars, Greg Hahn
Global:David Lubars
BBDO New York:Greg Hahn
Executive Creative Officers:Danilo Boer, Marcos Kothlar
Associate Creative Director:Bianca Guimaraes, Roberto Danino
Art Director:Bianca Guimaraes
Copywriter:Roberto Danino
Head Of Integrated Production:David Rolfe
Executive Producer:Angela Narloch, Persis Koch, Gloria Pitagorsky, James Dean Wells
Head of Music Production:Rani Zarina Vaz
Account Directors:Steven Panariello, Lindsey Cash, Carrie White
Account Executive:Nora Stanton
Planning Director:Christina Stoddard
Junior Brand Planner:Dexter Blumenthal
Engagement Planning Director:Yin Chung
Communications Planner:James Mullally
Influencer Manager:Lucy Bennett
Director Of Business Affairs:Bernadette Naughten
Production Company:BBDO Studios
Director:Win Bates
BBDO Studios Lead:Micha?l Gentile
BBDO Studios Manager:AJ Rowe
Edit:Work Editorial
Editors:Adam Witten
Producer:Jamie Perritt, Luis Martin
Color:The Mill
Finish:The Mill
Colorists:Fergus Mccall, Corey Brown
2D Assist:Kyle Zemborain
Mix:Heard City
Audio Mixer:Dan Flosdorf
Music:Human
Composer:Andy Bloch
Creative Lead:Andy Bloch